A playful brand concept for children’s vitamins, built around glowing underwater characters, flexible packaging, patterns, icons, and social media assets. The project combines illustration and visual identity into a system that can work across products, campaigns, and merchandise.
Logo & mascots
Glow Gang is a kids’ vitamin brand built around the idea of everyday glow.
The brand turns daily supplements into a small world of characters. Each mascot represents a different mood, benefit or product line.
The mascot system is based on ocean creatures with simple shapes, large eyes and glowing star marks. They give the products personality without making the design feel too young.
Brand system
I developed a flexible visual system for Glow Gang, built around the logo, mascot set, colour palette and glowing star motif.
The same visual language works across packaging, digital design, merchandise and promotional materials.
The packaging system includes vitamin bottles, sachet boxes and individual sachets.
Each format uses the same colour palette, mascot logic and graphic rhythm, so the products feel connected as one brand family.
The brand world extends into water bottles, pouches, soft toys and pins.
I created supporting patterns using the mascots, sea-inspired shapes and glow symbols.
The patterns can be used on bottles, textile items, packaging details and social media backgrounds.
The mascots were adapted into physical objects.
Soft toys and pins give the characters a stronger presence beyond packaging and make the brand easier to remember.
Social media
The Instagram direction uses product shots, mascot moments, colour-led posts and short benefit messages.
The feed keeps the same visual system while giving the brand space to feel playful and active.
Glow Gang is designed as a flexible brand system
Thanks for watching!
I create brand illustration systems, including mascots, illustrated logos, icons, and packaging. I’d love to work together.
For inquiries, please contact me
